alok aaron jethanandani

I’m Alok Jethanandani
I design digital products

I have 9+ years of design consulting and digital product development experience in multiple industries. I live and work in the SF Bay Area.

my resume

See my resume to see a list of accomplishments for each position.

See resume
Fundbox
Product Designer

2016-2018

Counsyl
Product Designer

2015-2016

ZURB
Product Designer

2013-2015

Mechanism(M)
Founder

2010-2012

Magento
Lead Designer

2009-2010

UCLA
B.A., Design

2005-2009

my resume

See my resume to see a list of accomplishments for each position.

Mechanism(M)
Founder

2010-2012

Fundbox
Product Designer

2016-2018

Counsyl
Product Designer

2015-2016

ZURB
Product Designer

2013-2015

Magento
Lead Designer

2009-2010

UCLA
B.A., Design

2005-2009

See resume
Innovation emerges from chaos.

innovation emerges from chaos

The #1 reason why new products fail is because entrepreneurs index on the competition instead of customers

To truly innovate, entrepreneurs must go where no one has gone before. Unfortunately, traditional strategy and planning don’t work there. You can’t size a market that doesn’t exist yet. You can’t examine competitors when they haven’t launched. In this environment, I help entrepreneurs launch and evolve new products with customer insights, rapid prototyping and product analysis.

Insights and strategy

insights and strategy

I use human-centered research to generate new insights and a deep understanding of users, behaviors, trends, and markets. I use business and design strategy to frame critical decisions, model scenarios and outcomes, drive alignment, and ensure the efficacy of my recommendations.

Skills Include Market & Customer Research, Competitive Research, Product & Business Analysis

Digital design

prototyping & design

I use a combination of deep design thinking and expert craftsmanship across multiple, integrated design disciplines to create and deliver exceptional products, services, and experiences that create lasting business value and shape positive outcomes for users and society.

Skills Include Storyboarding, Concept Sketching, Prototyping, Visual Design

Front-end engineering

front-end engineering

I use technology to inspire and realize ideas from the very beginning. My software development expertise and process of prototyping ensure a seamless transition from concept to prototype to product across multiple platforms.

Skills Include HTML, Scss, JS, Foundation/Bootstrap, familiarity RoR and Angular frameworks

Jon Brown
Jon Brown

Product Manager, Counsyl

Alok is fearless. To take action requires ownership of the outcome. When one takes action, the inevitable conclusion will determine if the decision was either right or wrong. Action requires vulnerability, confidence and conviction.
Alok, thank you for your commitment to moving projects forward included driving discussion, leading critical thinking and embracing opportunity. Your care for your teammates and passion for "doing amazing things" created a culture of impact. Your humility ensured nothing stood in the way of team progress.

Wendy Nyugen
Wendy Nyugen

Dir. of Growth, Counsyl

Alok is a rare individual who brings a lot of passion and enthusiasm to everything he does. He has the intellectual curiosity and technical skills to lead customer development and design efforts.

I had a fantastic time working alongside Alok at Counsyl, where I was constantly impressed by his creativity, dedication and intuition for the customer. From the clarity with which he's able to convey ideas, to his attention to detail in crafting visuals and shipping code, Alok can consistently deliver across the entire lifecycle of a project. He would be an amazing addition to any team.

Laura Martini
Laura Martini

Dir. of Design, Counsyl

Alok is one of the most organized and detail-oriented designers I’ve worked with, and was able to bring a high level of process and methodology to our in-house design group. I was Alok’s direct manager on the Product Design team at Counsyl, and saw him ship a number of high-visibility product pilots. Alok has a wide range of abilities, and is able to craft everything from visuals to frontend code to customer research plans, happily taking on every challenge that come his way and tackled it with enthusiasm. Alok has the energy to jump into a nebulous project and ship a solution on schedule, combined with the patience to rapidly iterate and test many versions.