“The task is not so much to see what no one has yet seen; but to think what nobody has yet thought, about which everybody sees.” – Erwin Schrodinger

The Renaissance made real the feeling that every individual carries in him or her unlimited potential and requires, not a lifetime of monastic devotion to one kind of work, but simply the proper environment in which, like a flower, he or she can unfold. Before Copernicus, Leonard da Vinci wrote, “the sun does not move.” He thought of sound and perhaps of light as waves. He understood before Galileo, that all objects want to stay in motion. In Leonardo’s painting of Cecilia Gallerani, the mistress of Lodovico Sforza, Leonardo was a concerned as much about the color of her skin as the anatomy of her body. If one looks closely at the painting, the skull of the stoat and the skull of the girl, both looking the same way, are so alike that the whole theory of evolution is contained in the picture. In fact, his anatomical drawings are so exact that, even today, it is striking to compare them point-by-point with x-ray photographs. Leonardo’s philosophy was that nature “expressed her purpose in the structure,” that form followed function, and it was precisely this idea that drove him to be exact and turned him towards mathematics, and a passion for the actual, which urged him to experiment. I thought it was interesting how this form of thinking wasn’t very different from how the Pythagoreans thought, how modern biologists, physicists, designers and architects think. (Mechanism) M was founded on three guiding principles: mechanics of motion, mechanics of mind, and the mechanics of meditation. Our understanding of our world is the result of imagination at work. It is imagination that can see between the lines, between the fabric of reality, and explain all natural phenomenon. As the late great Albert Einstein put it, “People like you and I, though mortal ofcourse, do not grow older no matter how long we live. We never cease to stand like curious children before the great mystery into which we are born.”

Alok Aaron Jethanandani graduated from the University of California, Los Angeles, with a B.A. in Design | Media Arts. The program prepared him for the interdisciplinary nature of user experience design by providing courses in web and experience design, cognitive psychology, human computer interaction, object-oriented programming, relational database design, and of course a multitude of communication design courses.

Feel free to contact me.

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