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Facebook has always felt too cold, built by engineers with an engineering mentality.
This site finally makes the social network, feel social. Pages display full screen, immersive images representative of people’s personalities, interests, pursuits, and passions.
I’m ready to make the switch. And when, people are not fearful of switching costs then Facebook should be very afraid.
MySpace’s Designer: josephmark.com.au
My Space is a good candidate for the bauhaus mentality of minimalist design. The main reason is that the content speaks for itself. It really about people and their interests, so any skeumorphism at the interface level will just be a distraction.
People who like the Apple way of designing UI usually argue that it is better experientially. Their usual stance is that selling UI to the end-user is like selling food to people at a restaurant. You can’t just serve them the food. It has to be presented well, the restaurant’s mood lighting slows down the tempo and lets you relax, and the soft music and wine makes you enjoy the food slowly. It is the same with user interfaces. When you open up the address book, the fact that it looks like an address book immediately conveys its function. There are no funky menu items or buttons that you have to look for. It makes sense because its dressed like an address book.
The guys who argue against skeuomorphism say that skeuomorphism is inherently confusing for the current generation because they haven’t grown up with the physical world objects that the user interface is mimicking. For example, I’ve never seen a rolodex but apple uses it for their date picker. They say that Apple’s iBooks app is really flawed because the user can’t feel or touch the pages as they swipe, and why should users be subjected to this real world limitation of moving sequentially page by page. But neither side is completely right because the whole page turning thing is really nice from an experiential point of view. You could even argue it’s better usability because its borrowing from existing user behavior. When people read books, they usually kick back on their bed and read books page by page. It’s nice to have the app remove all the menu stuff so you can focus on the words. I think part of the challenge with designing technology in the future, will be to make people slow down and actually do things. In the browser people usually open a billion tabs but dont really read much.
We developed a unique solution. One of the most eloquent symbols of Zimbabwe’s collapse is the Z$ trillion dollar note, a symptom of their world record inflation. This money cannot buy anything, not a loaf of bread and certainly not any advertising. But it can become the advertising. So, we turned the money into its own medium by printing our messages straight onto it .In rush-hour traffic, malls and universities millions and billions were given out one note at a time. We sent bundles of cash to captains of industry, politicians and media personalities. Wherever the Zimbabwean was sold, we put up posters made of real money. At every public place we could, we had a poster-with notes that people could detach to keep the email address. We made trillion dollar wallpaper murals and even made the world’s first billboards out of real money.
For a while I thought Interactive took a nap but the Cannes Lion’s entries proved otherwise. Though its not as exciting as the work R/GA has produced in the past, here are this years best entries:
The Best Job in the World by Cumminsnitro Brisbane is a recruitment site for the “Best Job in The World.” It was made to promote the tourism industry in Australia and also to attract people to come work on this Island. You get a giant rent-free apartment and $8,800 monthly salary to look after the Island. http://www.ourawardentry.com.au/bestjob/
To raise awareness of Queensland’s Islands of the Great Barrier Reef we created ‘The Best Job in the World’- a position that sounds too good to be true, but is a genuine opportunity with Tourism Queensland. We recruited through online job sites and small display ads, directing traffic to islandreefjob.com. News of the opportunity spread across online news sites, forums and blogs. In 56 days islandreefjob.com had 6,849,504 visits, 47,548,514 page views with an average of 8.62 minutes spent on the site. 36,648 people from 201* countries applied. And we received over 450,000 votes for the Wild Card applicant. *Web-coded countries (only 195 countries are recognised by the UN).
Fiat eco:Drive by AKQA london is an application stored on a USB drive that plugs in your car and records your driving habits. When you’re back on the computer, the application shows you how to drive better. http://awards.akqa.com/awards2009/CannesLions/Fiat_eco_Drive/default.html
Fiat is the first car manufacturer to launch the concept of ‘The Connected Car’, developing an innovative way of mapping a car’s engine, and thus providing diagnostics about how the car is being driven. We saw a huge opportunity to send this data to a USB stick via Blue&Me™ (Fiat’s in-car Bluetooth system); it could then be collected and analysed via a user-friendly desktop application. Called eco:Drive and based on real and accurate journey data, the technology allows Fiat drivers to easily understand how their driving techniques and habits can be improved to reduce CO2 emissions and save money on fuel.
SO what is a Cannes Lions Award actually worth?
Interesting email ad made by Tribal DDB (won the junk mail awards at the Webby’s 2009):