Product Designer • 2015-2016
Increased sales for Counsyl’s DNA tests by launching two digital apps
FirstSteps is a digital guide to genetics for expecting mothers. FirstCare is a digital cancer risk assessment tool.
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FirstSteps is a digital guide to genetics for expecting mothers. FirstCare is a digital cancer risk assessment tool.
Read case study
Only 10% of patients with a family history of cancer are prescribed DNA tests. Hospitals store family histories but do not know how to leverage this data to identify patients who may be at-risk for cancer.
FirstCare productizes a one-hour interview with a genetic counselor, updates family history data in medical records and recommends DNA testing to high-risk patients.
Cross-functional team with designers, engineers, sales, marketing, product, legal and more. Estimated size: 20 people.
Key result: Created a business case for FirstCare, a software program that analyzes family history data to assess cancer risk
Key result: Captured key findings to improve design and content
Key result: Launched two proof-of-concepts with strategic hospital customers
Key result: Prioritized new features and improvements based on product analysis
