FirstSteps is a digital guide to genetics for expecting mothers. FirstCare is a digital cancer risk assessment tool.Read case study
Only 10% of patients with a family history of cancer are prescribed DNA tests. Hospitals store family histories but do not know how to leverage this data to identify patients who may be at-risk for cancer.
FirstCare productizes a one-hour interview with a genetic counselor, updates family history data in medical records and recommends DNA testing to high-risk patients.
Cross-functional team with designers, engineers, sales, marketing, product, legal and more. Estimated size: 20 people.
Key result: Launched two proof-of-concepts with strategic hospital customers