alok aaron jethanandani

Alok Jethanandani

Mission driven design leader with 10+ years leading product teams and building breakthrough products

work experience

See my LinkedIn profile to see a list of accomplishments for each position.

Go to LinkedIn
PayPal
UX Designer 3

2018-Present

Fundbox
Product Designer

2016-2018

Counsyl
Product Designer

2015-2016

ZURB
Product Designer

2013-2015

Mechanism(M)
Founder

2010-2012

Magento
Lead Designer

2009-2010

UCLA
B.A., Design | Media Arts

2005-2009

work experience

See my LinkedIn profile to see a list of accomplishments for each position.

PayPal
UX Designer 3

2018-Present

Fundbox
Product Designer

2016-2018

Counsyl
Product Designer

2015-2016

ZURB
Product Designer

2013-2015

Mechanism(M)
Founder

2010-2012

Magento
Lead Designer

2009-2010

UCLA
B.A., Design | Media Arts

2005-2009

Go to LinkedIn
Design is an entrepreneurial activity

design is an entrepreneurial activity

The creation of new products requires a learning mindset because solutions to problems are non-obvious

To truly innovate, companies must understand and define uncharted territory. Unfortunately, traditional planning and analysis cannot be used to create new and innovative solutions. I help companies create new business models, seize opportunities new markets, and launch products to address unmet needs.

Insights and strategy

insights and strategy

I use human-centered research to generate new insights and a deep understanding of users, behaviors, trends, and markets. I use business and design strategy to frame critical decisions, model scenarios and outcomes, drive alignment, and ensure the efficacy of my recommendations.

Skills Include Market & User Research, Competitive Analysis, Product & Business Analysis

Digital design

product design

I use a combination of deep design thinking and expert craftsmanship across multiple, integrated design disciplines to create and deliver exceptional products, services, and experiences that create lasting business value and shape positive outcomes for users and society.

Skills Include User Journeys & Pain Points, Prototyping, UI & UX, Usability Studies, A/B Testing, Multivariate Analysis

Front-end engineering

app development

I use technology to inspire and realize ideas from the very beginning. My software development expertise and process of prototyping ensure a seamless transition from concept to prototype to product across multiple platforms.

Skills Include Web engineering (PHP, JS, CSS, HTML) and familiarity with Swift and Java for native mobile apps

Tanvi Sharma
Tanvi Sharma

Group Product Manager
PayPal

Alok’s user centric design methodologies and attention to detail have been critical to consistently designing products with higher usage and conversion. Alok champions customer needs with global stakeholder groups comprising of engineering, product, and business using user research, discovery exercises and competitive audits among other tools.

He has been a true partner in creating user friendly designs while supporting product and engineering teams in optimizing solution costs and time to market.

He is great team player and actively collaborates across various functions to meet business objectives and goals. It was great to partner with Alok across multiple critical projects and create best in class user experiences for our end users.

Shailendra Kumar
Shailendra Kumar

Executive Director
JP Morgan

Alok and I worked together as product and UX partners at PayPal for the SMB customer segment, focusing on improving user engagement and adoption by improving the existing product and launching new ideas.

Alok is highly organised, passionate about building the right experiences for users and immensely driven to achieve the right outcome. He continuously brought lots of design skills, user centric approach and originality into the products that we had successfully rolled out at PayPal with positive outcomes. I was thoroughly impressed by his detailed and methodical approach, data driven analysis and passion to achieve the best outcome for our users and business.

With his energy, communication and collaboration, he was a great team member and a fun person to work with. I truly enjoyed working with Alok and would highly recommend him to anyone looking for a great design partner and a passionate team member.

Laura Ward
Laura Ward

Principal, Design & Discovery
PayPal

Alok is a methodical thinker, capable of making the complex straightforward.

While at PayPal, he redesigned and improved an area that had been notoriously confusing for customers, making clear what was needed and by when. Alok is great at asking questions, getting clarity, and making decisions in the best interest of the customer, while also balancing the needs of the business and constraints due to regulation or scaling requirements.

When considering large-scale, large-impact product design, Alok gets the job done!

Jon Brown
Jonathan Brown

Head of Product
Navio

Alok is fearless. To take action requires ownership of the outcome. When one takes action, the inevitable conclusion will determine if the decision was either right or wrong. Action requires vulnerability, confidence and conviction.

Alok, thank you for your commitment to moving projects forward included driving discussion, leading critical thinking and embracing opportunity. Your care for your teammates and passion for "doing amazing things" created a culture of impact. Your humility ensured nothing stood in the way of team progress.

Laura Martini
Laura Martini

Staff UX Designer
Google

Alok is one of the most organized and detail-oriented designers I’ve worked with, and was able to bring a high level of process and methodology to our in-house design group.

I was Alok’s direct manager on the Product Design team at Counsyl, and saw him ship a number of high-visibility product pilots. Alok has a wide range of abilities, and is able to craft everything from visuals to frontend code to customer research plans, happily taking on every challenge that come his way and tackled it with enthusiasm.

Alok has the energy to jump into a nebulous project and ship a solution on schedule, combined with the patience to rapidly iterate and test many versions.

Wendy Nyugen
Wendy Nyugen

SVP, Marketing & Growth
Propeller Health

Alok is a rare individual who brings a lot of passion and enthusiasm to everything he does. He has the intellectual curiosity and technical skills to lead customer development and design efforts.

I had a fantastic time working alongside Alok at Counsyl, where I was constantly impressed by his creativity, dedication and intuition for the customer. From the clarity with which he's able to convey ideas, to his attention to detail in crafting visuals and shipping code, Alok can consistently deliver across the entire lifecycle of a project. He would be an amazing addition to any team.