alok aaron jethanandani

Alok Jethanandani

Mission driven design leader with 10+ years leading product teams and building breakthrough products

my resume

See my resume to see a list of accomplishments for each position.

See resume
PayPal
UX Designer 3

2018-Present

Fundbox
Product Designer

2016-2018

Counsyl
Product Designer

2015-2016

ZURB
Product Designer

2013-2015

Mechanism(M)
Founder

2010-2012

Magento
Lead Designer

2009-2010

UCLA
B.A., Design

2005-2009

my resume

See my resume to see a list of accomplishments for each position.

PayPal
UX Designer 3

2018-Present

Fundbox
Product Designer

2016-2018

Counsyl
Product Designer

2015-2016

ZURB
Product Designer

2013-2015

Mechanism(M)
Founder

2010-2012

Magento
Lead Designer

2009-2010

UCLA
B.A., Design

2005-2009

See resume
Design is an entrepreneurial activity

design is an entrepreneurial activity

The creation of new products requires a learning mindset because solutions to problems are non-obvious

To truly innovate, companies must understand and define uncharted territory. Unfortunately, traditional planning and analysis cannot be used to create new and innovative solutions. I help companies create new business models, seize opportunities new markets, and launch products to address unmet needs.

Insights and strategy

insights and strategy

I use human-centered research to generate new insights and a deep understanding of users, behaviors, trends, and markets. I use business and design strategy to frame critical decisions, model scenarios and outcomes, drive alignment, and ensure the efficacy of my recommendations.

Skills Include Market & User Research, Competitive Analysis, Product & Business Analysis

Digital design

product design

I use a combination of deep design thinking and expert craftsmanship across multiple, integrated design disciplines to create and deliver exceptional products, services, and experiences that create lasting business value and shape positive outcomes for users and society.

Skills Include User Journeys & Pain Points, Prototyping, UI & UX, Usability Studies, A/B Testing, Multivariate Analysis

Front-end engineering

app development

I use technology to inspire and realize ideas from the very beginning. My software development expertise and process of prototyping ensure a seamless transition from concept to prototype to product across multiple platforms.

Skills Include Web engineering (PHP, JS, CSS, HTML) and familiarity with Swift and Java for native mobile apps

Jon Brown
Jon Brown

Sr. Product Manager, Counsyl

Alok is fearless. To take action requires ownership of the outcome. When one takes action, the inevitable conclusion will determine if the decision was either right or wrong. Action requires vulnerability, confidence and conviction.

Alok, thank you for your commitment to moving projects forward included driving discussion, leading critical thinking and embracing opportunity. Your care for your teammates and passion for "doing amazing things" created a culture of impact. Your humility ensured nothing stood in the way of team progress.

Wendy Nyugen
Wendy Nyugen

Dir. of Marketing, Counsyl

Alok is a rare individual who brings a lot of passion and enthusiasm to everything he does. He has the intellectual curiosity and technical skills to lead customer development and design efforts.

I had a fantastic time working alongside Alok at Counsyl, where I was constantly impressed by his creativity, dedication and intuition for the customer. From the clarity with which he's able to convey ideas, to his attention to detail in crafting visuals and shipping code, Alok can consistently deliver across the entire lifecycle of a project. He would be an amazing addition to any team.

Laura Martini
Laura Martini

Dir. of Design, Counsyl

Alok is one of the most organized and detail-oriented designers I’ve worked with, and was able to bring a high level of process and methodology to our in-house design group. I was Alok’s direct manager on the Product Design team at Counsyl, and saw him ship a number of high-visibility product pilots. Alok has a wide range of abilities, and is able to craft everything from visuals to frontend code to customer research plans, happily taking on every challenge that come his way and tackled it with enthusiasm. Alok has the energy to jump into a nebulous project and ship a solution on schedule, combined with the patience to rapidly iterate and test many versions.

Erin McElvaney
Erin McElvaney

Dir. of Product, PayPal

Since we began the native Customer Identification Program journey with a workshop in your first weeks at PayPal, you've been a true partner to product, engineering, and project management.

Thanks for your design vision, detailed notes, next steps, insights into KPIs, willingness to work across consumer and merchant organizations, and strengthening your understanding of our mobile development UX and framework. It's great to be working with you!

Varun Rai
Varun Rai

Dir. of Product, PayPal

Thank you for being truly a customer champion and leaning in on KYC initiatives. You have truly been a role model for collaborating across organizational boundaries and thinking customer-first. We wouldn't have come this far without your support.

Debajyoti Ghosh
Debajyoti Ghosh

Engineering Manager, PayPal

Alok has worked with us very closely for various initiatives and turned out to be very flexible in nature. Always open to collaborate and works harder to deliver on commitments with tight timelines. We could not have achieved our goals without his commitment to create experiences which our customers love. Thanks for all the hard work!