“Project Marvel” standardizes the KYC policy to reduce customer friction, software complexity and improves compliance.Read case study
18 compliance roles and non-standardized definitions result in unmanageable software complexity, manifesting in a poor customer experience and increasing operations costs.
“Project Marvel” standardizes the KYC policy to reduce customer friction, software complexity and improves compliance.
Cross-functional team with designers, CS&Ops, engineers, product, compliance, legal and more. Estimated size: 50 people.
Key result: Data collection policy standardization and simplification allowed the team to deliver a “role-overlap” innovation
Key result: Launched a dramatically improved user experience for KYC data collection that increased completion rates by 21% relative to the control group
Key result: Role overlap user experience and content improvements
Shareholder declaration coupled with stakeholder data collection for all roles
Shareholder declaration coupled with shareholder data collection. This one-to-one relationship improved comprehension and improved data quality because data is collected for one role at a time